So, you have entered the big bad world of social media or your current social media strategy is just not clicking with your audience or customers. Trial and error is often a huge part of any social media plan but here are some quick tips to either get you going or help your current efforts.
It doesn’t have to be crazy, in fact less is more. Also and contrary to popular belief you don’t have to be an experienced graphic artist to whip up something quick and easy. There are plenty of tools out there if you don’t have Photoshop or the very thought of Photoshop scares the life out of you! Canva is probably the best example. Even Instagrams native story editor can get you something presentable pretty quick. It’s not going to be professional quality stuff if you don’t have experience in the area, but it’s a great start and it will create a convincing presence if you’re just starting your business.
As much as I don’t like to admit, video has completely taken over, especially on social media. It’s an attention span thing and unfortunately peoples span is getting shorter and shorter all the time. People don’t have time. They don’t have patience and sometimes, don’t even read. They just want a quick video snippet of something that they can watch, like and share hopefully, hence the enormous growth of YouTube initially and now of course Tik-Tok et al. Again I presume you have a phone so you have all the tools necessary to make a video. Just something quick, 10 to 15 seconds and see your post engagement go through the roof.
There’s much debate on hashtags, how many to use, where to use them, what platform suits them best and unfortunately there’s no tried-and-true answer here. The best advice is to keep it simple enough and don’t overload on them. Keep a few for the post itself and then some for a comment. Try more on Instagram. Try and keep your business or site keyword in mind so…#webdesign #websitedesign #webdesignbsuiness for instance. Find hashtags that are local to you or your business and utilise them too. Also use online tools to find and generate appropriate hashtags for your post.